Public access to the web was introduced in India in 1995 and it resulted within the advent of Digital Marketing within the country. India’s internet user base has been growing since then and has crossed the five hundred million mark in 2019. The extensive use of computers and mobile devices has led to the expansion of a spread of digital marketing channels. Super Fast Digital marketing has impacted businesses by helping them make a mark within the online marketplace and consumers by changing their buying journey. every day a bigger number of individuals are using the web for various functions like surfing, shopping, transacting and educating themselves. Digital marketing has over the years grown to succeed in these people on their various devices to capture their attention.
History of Digital Marketing in India
The term Digital Marketing was coined in 1990. It are often defined because the promotion of your products and services to a targeted audience using digital channels.Back in 1990, personal computers and server-client architecture were popular so digital marketing was limited to look engines only. Today these digital channels include websites, search engines, social media, email, mobile applications or the other electronic devices. The first-ever program ‘Archie’ had been launched within the same year and therefore the journey of promoting a business online began. the primary clickable web-ad banner was put up online in 1993. Soon after, the primary e-commerce transaction happened in 1994 laying the inspiration of a web marketplace. A year later, in 1995 India joined the scenario with the introduction of public access to the web and therefore the launch of mobile phones within the country. the subsequent year i.e. in 1996 India MART B2B marketplace was established in India.
This was all just the start , the scene majorly changed with the launch of Yahoo followed by Google in 1998. Businesses had started realizing the potential of online selling and tried marketing through digital media. The concept of mobile devices had crept within the market and led to further innovations in marketing and therefore the first mobile marketing campaign was launched in 2001.
The scene was brimming with action, when it had been accelerated by social media platforms Myspace, LinkedIn, Facebook, YouTube, and Tumblr all launched within a decade. In 2007 India’s leading e-commerce portal Flipkart was established. By 2010 businesses had realized the importance of Digital Marketing and it had become an efficient medium to make brand awareness and maintain lasting relationships with the purchasers . Indian businesses also saw opportunities to expand globally and reach customers with ease.
The last decade has seen progression within the statistics for advertising via mobile phones and tablets. By 2016, 34% of the companieshadan integrated digital marketing strategy in situ , as 72% of marketers had began to believe that the normal model of selling was not sufficient.There are around 241 million active Facebook users in India which is way quite the U.S. This clearly shows that though digital marketing crept in India later than the planet yet it's grown manifolds during a short time.
Factors leading to the boom of Digital Marketing in India
According to a report by Forrester, India may become the fastestgrowing e-commerce market within the Asia-Pacific region. The key drivers of e-commerce in India are:
A large percentage of the population using high-speed internet and broadband connections.
Rapidly increasing 4G internet users across the country.
Increased usage ofsmartphones, tablets, and other mobile devices.
Rising standards of living resulting in penetration of technology to rural parts of India.
Availability of a good product range atcompetitive prices.
Companies have recognized the potential of Indian markets.
Future of Digital Marketing in India
The booming prevalence of Digital Marketing in India is here to remain and grow. Customers have now become savvy and use their devices for more things than communication. They use their devices to bank, shop, transact, entertain and appearance for recommendations on the web . Businesses have realized that digital marketing is cheaper and effective compared to traditional practices.
Here are the explanations why the longer term of Digital Marketing is brighter than ever in India.
It has been accepted as a cheaper and effective medium to attach with customers and is now preferred over traditional marketing.
Real-time content appears more realistic and is more engaging.
The strategy are often customized and even the budget is adjustable.
Creating awareness about the brand and building customer trust has become easier for businesses.
It provides quick access to global markets.
It offers a wider reach and even small scale businesses can use it to seem out for an audience outside their zone.
Government’s ‘Digital India’ initiative to digitally empower all sections of society.
Government’s eMarketplace which has given a lift to small scale businesses.
It has opened business opportunities in small towns and rural India.
Decreased charges of availing internet services resulting in a rise within the number of internet users.
Educational courses in digital marketing are available to make trained professionals.
Upcoming Trends in Digital Marketing
Digital Marketing is here to remain and you want to stay updated with the upcoming trends. Here are the newest trends that digital marketers may confine mind while formulating and implementing digital marketing strategies in a corporation .
Artificial Intelligence for efficient automation.
Smart Digital Assistants to stay users connected.
Influencer Marketing to create lasting relationships with customers.
Chatbots to speak effectively and in real-time.
Creating Quality Content that's engaging.
Focus on Social Media Channels and advertising on them.
Increased use of Voice search would require adapting the SEO accordingly.
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