Once you have thought and made your mind to upload your Youtube Video of your content catalog. Nowadays, internet users especially young users like to watch videos. Indeed, almost all the online clients like to watch videos about the product or service rather than reading. Youtube has got to have more than one billion active users, so calling it as the king of videos will not be wrong.
Although, it is a daunting task. Creating video content is an altogether different thing, but making it accessible and watched by people is an absolutely different thing. So the one who has been trying to market through the video content knows it is not that simple as it sounds.
The way other contents needs optimization, the Youtube videos also need optimization efforts so that more and more people can search and watch.
Understand and differentiate between Good and Bad Video, do not even think of uploading the bad video. It is better not to upload any video than uploading the bad video. Since the users can watch it once or twice but they will not stay for longer. It will eventually affect the overall productivity and performance of your channel. It is better to watch the similar videos on Youtube before uploading your own in the segment.
The Characteristics of Good Video
Flawless Audio and Sound Quality
The sound of the video is more important than the video. The users will not remember the even HD print quality of the video in case they do not get to listen to the quality sound.
Even the negative comments m1atter a lot. A dissatisfied customer can be convinced but a customer who is dissatisfied and is not speaking or venting out his feelings.
Crux should contain the message
It is always advisable to have a clear and crisp message as the crux. Video again is said to be content only that one produces for the purpose of alluring the target audience.
The message should correspond to the audience emotions and needs. The video should attract the target audience. Brian Dean talks about utilizing the: Promo, Evidence, and Promo.
Promo: it is an act through which the audiences are told what exactly preview is all about.
Evidence: the proof should be able to prove the point that your content video is trying to generate.
Promo: Eventually now the time is to reconfirm what your content and video relate to. It simply refers that you should have
This evidently means that you need to be very cleverly and instantly think about the videos and its scripts. Unless you have some plan and script in place it will be a sheer wastage of time and resources.
Exceptional visual Skills
The videos should not be having any background noise and other distorting voice quality. The exceptional visual skills described through the video performance and enhance more engaging customer interactions.
Elements to augment
YouTube just looks for Video contents. The following three things should be kept in mind
- Ascertain your keyword
It is advised to make the possibility of using keywords for meta and tags.
- Label
It is suggested to spend maximum time in making the content.
- Meta
Although, the full description is supposed to be there in the Video. The descriptions should be fall/short.
- Tags
Tags are not mandatory; still, they help in optimization of the content on YouTube.
Video thumbnail
The customization of the thumbnails helps in creating cherished memories. In order to have the Custom thumbnails, your account needs to be verified.
Descriptions and Closed Descriptions
It has been observed and proven true that the Description and closed Descriptions help in boosting the YouTube SEO. They also help the viewers to watch the videos no matter how noisy and crowded the ambiance is.
Cheer the consumer engagement and opinion
The user experience and feedback or opinion program help in understanding the user perspective, and at the same time make the user feel involved and encourage the engagement. Eventually, it helps YouTube make out and provide a ranking to the videos.
The duration of time any viewer watches the video on YouTube is known as one metric. It gives an idea and sense of the time and type of content that viewers spend in watching the video.
The video or the content maker tries to engage the viewers within the first fifteen seconds and then tries to continue and engage the same user for a longer duration. There are many other ways you have to inspire and encourage user feedback and engagement for the video:-
Offer the Call to Action Button.
You should offer Call to Action Button so as to inspire and encourage users wherein they can like, comment and subscribe your channel or videos.
Utilizing the YouTube cards
The YouTube cards can be offered to users for encouraging them to like or subscribe your channel. The YouTube cards are also useful for sending and inviting the users to your webpage or the other pages.
Utilizing an end screen
Like the YouTube cards, an end screen button also helps in driving the engagement to your channel. As per the YouTube, end screen is said to be the part of video wherein the last few seconds of the video are shown. You get the choice of putting up to the four elements so as to promote the content, your channel, or the webpage or websites. The elements help in expending by showing the more information as notification pop-up on the desktop and same on mobile devices.
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